So in a fit of… spontaneity? ecosensitivity? insanity?... back in May, I proposed to the editorial and design team that we approach our Green Issue with an eye to our internal activities. Rather than simply reporting on the external world around, we should live our recommendations, a case of doing what we say. I challenged the staff to consider how we could be more conscious of our consumption as we produced the August issue. And more importantly, what would be the financial and product impact of more ecologically friendly choices?
And like many of my ideas, it promptly spiraled out of my control and became a company-wide crusade to reduce our corporate footprint. It even became an opportunity for individuals to consider their personal consumption patterns – though that was undoubtedly the most contentious element of this experience. Overall, I think it has been a useful activity, that has made us question some of our choices and provided a platform for extended discussions, debates and some bonding over a common cause.
Until, that is, Dan and Tracey proposed that I give up driving to my various business meetings and lunch appointments. I had already brought a pair of more sensible shoes into the office, to allow me to walk to more meetings. But for those meetings that my schedule (and physical activity level) dictated were outside walking distance, I was still hopping into my van and driving over. So Dan and Tracey decided I should give the tandem bike a try.
Now they didn’t know it, but I’ve been vaguely bike-phobic since I broke my wrist. I tried bike riding once after my wrist healed and almost undid the healing process when I wiped out. Being an inordinately clumsy human being, cycling has always been a challenge to me. On top of that, I’m a tad bit of a control fiend – so abdicating my capacity to steer things by sitting on the back of a bike didn’t make me feel more eager to jump on.
Conversely, I am quite sure that having Dan ferry me around downtown
Ruth Kelly
Publisher and intrepid urban tandem cyclist
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